WE ARE IIC

Strategic Marketing Rooted in the Inland Northwest.

Trusted Nationwide.

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Built in the Inland Northwest. Designed for growth everywhere.

Founded in the Pacific Northwest, Inland Innovation Consulting blends small-town heart with national experience to deliver marketing solutions that move the needle.
We believe meaningful growth happens when strategy meets authenticity — when brands connect their purpose to measurable results.

Our Path to innovation

  • Strategic Marketing & Brand Development Build a foundation that drives results.

    We help you define your voice, sharpen your strategy, and align your brand with your long-term business goals. From concept to execution, we craft thoughtful plans that resonate and perform.

    Services include:

    Marketing strategy and campaign development

    Brand positioning and messaging frameworks

    Market analysis and audience segmentation

    Campaign planning and creative direction

    Data-driven email marketing and automation

  • Publicity & Communications Tell your story in a way that moves people.

    We specialize in crafting narratives that connect — building awareness, credibility, and loyalty through authentic communication.

    Services include:

    Media relations and press outreach

    Thought leadership and editorial development

    Event publicity and community engagement

    Corporate communication and PR strategy

  • Data & Insight Turn information into informed action.

    We translate analytics into strategies that lead to measurable growth. From tracking audience behavior to analyzing campaign performance, our data-driven approach ensures that every effort delivers meaningful impact.

    Services include:

    Performance measurement and reporting

    Data visualization and dashboards

    Audience and market analytics

    Strategic recommendations for growth

Our Founders

Sarah Shapori Co-Founder & CGO

With a background in publicity, communications, and brand development, Sarah specializes in helping organizations craft authentic messages that resonate. Her expertise lies in elevating visibility and reputation through storytelling that sparks action and connection.

A champion for community collaboration, Sarah believes that the most impactful growth happens when purpose and people align.

Tara McKee Co-Founder & COO

An expert in marketing and data, Tara brings clarity and precision to every project. Her analytical approach transforms information into insight, helping clients make strategic, informed decisions that strengthen performance and scalability.

Known for her calm leadership and forward-thinking perspective, Tara ensures that every strategy is measurable, sustainable, and effective.

Our Work Speaks in Results.

Every partnership begins with purpose — and ends with measurable progress.


Our impact is defined by data and driven by relationships. From revenue growth to brand awareness, we deliver strategies that create visible, lasting change.

Let’s work together.

Email us at hello[at]weareiic.com or fill out some info and we will be in touch shortly!

We can't wait to hear from you!